It’s cost-effectiveĪs mentioned earlier, word of mouth marketing is an inexpensive method of promoting your products and services. Trust drives consumer decisions and, in turn, sales.Īssociating positive emotions with the brand through word of mouth can help differentiate them from the competition and enhance the company’s brand image. The thing is, these businesses know that while people don’t always trust paid advertisements, they are much more likely to heed a recommendation by someone they trust. Remember when Wendy’s trolled McDonald’s on Twitter and generated word of mouth marketing for their brand?
To make the most of it, they focus more on building customer loyalty. Successful businesses, whether online or brick-and-mortar – quickly realize that loyal customers lead to positive word of mouth about their product. According to BrightLocal, 72% of respondents say positive product reviews boost their trust in a company.Ĭheck out our in-depth article to learn more about how product reviews increase conversions.īefore we dig deeper into how you can come up with an effective word of mouth marketing strategy for your business, let’s quickly step through some of the advantages of word of mouth marketing. This involves existing customers sharing their positive experiences with your products and services with prospective customers. And one of the most effective types of user-generated content is online reviews. In the context of digital marketing, user-generated content is basically a form of word of mouth marketing that enables customers to promote your brand. This goes to show that people don’t believe advertisements to the extent they trust suggestions from family and friends. In fact, The Nielsen Company reports that 83% of customers trust recommendations from family, friends, and peers when making purchasing decisions. Word of mouth marketing is an honest promotion which helps you build trust with prospective customers. Nielsen Global Trust in Advertising survey shows that 83% of respondents trust recommendations from people they know. In simple words, consumers trust recommendations made by family and friends. Many businesses have adopted strategies that encourage customers to talk about positive experiences with their products.Īccording to HubSpot, consumers discuss specific brands casually around 90 times per week! The same study also reports that around 71% of people trust consumer reviews online. It’s one of the most effective forms of advertising for boosting brand recognition and sales. Word of mouth marketing – also called word of mouth advertising – is a modern form of simple word of mouth. Why Is Word of Mouth Marketing Important? Along the way, we’ll share actionable tips that you can use to engage customers with your brand.īut first, let’s quickly take a look at why word of mouth marketing is arguably one of the most valuable sources of advertising. In this article, we’ll take a closer look at how businesses have used word of mouth marketing to connect with their target audience and boost sales. The company promoted it on social media which became a huge success. Netflix, for example, used word of mouth marketing to make binge-watching popular with its organic tagline Netflix and chill. Word of mouth marketing has been successfully used by many companies to get their customers to promote their brand by talking about experiences that they’d like to share with their friends and families. Many businesses consider word of mouth marketing the most valuable form of marketing because it enables you to spread good reviews about your product or service to a large audience, boosting brand awareness and loyalty. It’s a low-cost (sometimes even free) and effective marketing method. Word of mouth marketing is when a consumer’s interest is reflected in their everyday dialogue.
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